lipstick on a pig?
Check out this sneak peak of CBS’ new, um, “print ad” which will be, um, “launching” in the Entertainment Weekly Fall Preview issue. Pretty cool (and pricey) technology. Video plays for 40 minutes and can be replayed for 6 hours. Viable direction or just another gimmick to sustain a dying medium? Eh. Who knows? But we love the innovation anyway.