Content Creators
with more and more agencies getting in the content game Wieden+Kennedy is looking to separate themselves from the pack by creating W+K Entertainment.
checking the site out this morning, there are some nice bits…especially the “Don’t Move Here” series on the Portland music scene that was feature in Cool Hunting a little while back.
given the economy, and the fact that most shops around the country (and world) have some excess labor at the moment, it’s not shocking that the smart folks who get paid to create content for brands n blue chips are applying their skills to matters and issues they care about.
and while people have spent the last ten years blubbering on how the “agency model is broken,” these new efforts might be just the thing to shake the system. creative, bright, relevant, and unedited (to a point)…these efforts are redefining the role agencies play in the marketing mix. as the bean-counters take over and purchasing / procurement are driving brand strategy, the smart agencies are deciding to change the game rather than play it.