At Switch, research starts with a plan that charts how relevant data is to be collected and analyzed so that the results are useful and relevant. We provide our clients with in-depth information related to market trends, demographics, economic shifts, customer’s buying habits and competitive intelligence. This information serves as a guide for the development of strategic business and marketing decisions.
Our ongoing measurement and ROI analysis allow us to adjust tactics along the way for optimal results.
Our Solutions
We offer a custom services for both consumer and business-to-business research. We address all of the major research questions, including:
- Target Audience Analysis / Segmentation (Personas)
- Competitive Intelligence
- Concept / Message Testing
- Attitude & Usage Exploration
- Awareness Tracking
- Advertising Effectiveness
- Package Testing
- Mystery Shopping
- Customer / Employee Satisfaction
- Name Development / Testing
- Usability Testing
- Measurement / ROI Analysis
Research Methods
You’ll benefit not only from our extensive knowledge of each of the techniques but our experience in determining the right method for your project. Qualitative or quantitative, secondary or primary, we’ll find the most accurate and reliable method for your project.
- Surveys
- Focus groups
- In-depth interviews
- Facilitated brainstorming
- Ethnographic studies
- Data mining
- Literature reviews