Experiential
We view experiential marketing as the translation of your brand message from passive to active. That is, we believe brands need to speak a different language when liberating themselves from traditional media to create meaningful, one-on-one conversations with their target audience.
We’ve been translating brand messages into engagement strategies, field marketing programs, corporate communication initiatives, sponsorship activations and mobile event marketing tours for over 30 years.
Field Marketing
Face to face contact with the targeted customer is arguably the most effective way to get your message across. Relying simply on billboards, TV spots and other forms of traditional advertising just won’t cut it in today’s hands-on consumer market. Switch gets out there in the trenches, delivering memorable and enjoyable experiences that people will love and want to share with their peers.
Sampling
There is no better way to induce trial than the tried and true practice of product sampling. However we believe the key to a successful sampling program is two-fold:
First, you need to invest in the people who represent your brand. They become the face of your product and the carrier of your brand message. It’s more than looking the part, or talking the part … they need to be the part.
Second, you must understand when and where your product will have the most relevance and receptivity. Whether it is a particular location that reinforces the functionality of the product, or a day-part where the product will be most enjoyed, it is crucial that the sampling efforts are given context via the timing and locations of the execution.
Consumer Events
Successful event design is a holistic practice that, when done well, communicates a singular vision in a seamless manner. This requires a foresight crafted from 30+ years of meeting and exceeding logistical challenges, last minute requests and overcoming the curve-balls that are continually thrown in the world of ‘live marketing.’
A dynamic event is only as good as its execution. Navigating the waters of union labor, forecasting drayage costs and meeting unkind tear-down timelines should not be left to the meek or inexperienced. Switch combines strategy and creative thinking with in-house production, know-how and the expertise needed to exceed all your expectations.
Corporate Events
When it comes to bringing your corporate meeting, event or video to life, you don’t want a vendor, you want a partner; someone you can trust who cares just as much as you do.
Rather than delivering mere execution, Switch utilizes vast in-house capabilities that include people – producers, designers, writers, technical directors – and a deep well of resources – design and fabrication studio, video and motion graphics production, equipment rental – to provide passion and insight at all levels of development.
The end result is an elegant, innovative and relevant solution; one that drives your audience to feel, think and do exactly what you want.
Sponsorship Activation
The best sponsorship activations create win-win-win situations for the brand, property and consumer. This happens not only through smart, strategic negotiations, but also through commitment and investment in your own efforts to align your brand with the fans, viewers or participants of your property.
From major league sports to music festivals and even the Olympic Games, Switch has helped some of the biggest brands in the world maximize their sponsorship investments through proprietary events, hospitality executions, media extensions and digital amplifications.
