Digital
Our success in digital comes from our amazingly talented staff, external relationships and the desire to respect our clients’ business as much as our own. In a world that is largely comprised of code and visceral concepts, we combine a deep understanding of business, beauty, behavior and analytics to leverage its effectiveness.
For you, we serve as an accountable curator; filtering through the seemingly endless and continually expanding array of digital and interactive services, programs and devices to make reasoned recommendations for the creation of successful digital programming.
Combining a solid mastery of today’s technologies and digital trends to a wealth of real world experience to great effect is the key to our digital executions. Whether it’s web design, development, social media, mobile marketing, data collection or custom applications, Switch provides business-based solutions and flawless executions to our already established proprietary methodology of testing and ongoing analysis.
Strategy:
Effective engagement of online audience goes beyond a slick site, killer app or viral video. A competent digital strategy is truly more than the sum of its parts. A deep understanding of your audience helps us determine how to position your business prominently in this evolving landscape.
For us, strategy is about understanding your brand truth and finding unique ways to link your brand to believers of that truth. To get there, we start asking the questions that need answering. We create research labs, collect relevant data and methodically obtain insights from your audience segments. This produces insights that drive ideation and creative solutions.
Social Media:
By using social media correctly, you can engage your audience in new ways, humanize your brand, develop new connections and nurture existing customers. Making that real, meaningful connection will elevate your brand and turn consumers into advocates.
Digital Media/Video & Motion Graphics:
Motion graphics combines the art of design, filmmaking, sound, music design, and animation in a dynamic way that solves communication problems, educates an audience, adds to an entertainment experience, or extends the value of a brand. Switch designs content for delivery through a myriad of channels … that’s why we’re committed to a robust in-house Video & Motion Graphics department staffed with producers, writers, directors, 2D & 3D motion graphics artists, sound designers & editors.
Our media content has been played-back on everything from the web, to third screen mobile devices and tablets, full motion video signage, projected speaker support, and even an 80 foot LED billboard in the middle of Times Square. Our content is written, produced, and edited in-house by our team that understands the message and the way in which the viewer/user will be receiving it.
