Design
Despite the understanding that design can be a subjective point-of-view, determining what it means to be a fundamentally “good design” is quite objective. It means that the witness/spectator is deliberately navigated through the medium where the design doesn’t get in the way but unconsciously adds to the story being told.
This philosophy permeates everything we do, from retail point-of-sale and digital signage to environments and scenic elements. Our goal is to move beyond form and function to deliver meaning, feeling and in the end, incite action.
Sales Promotion
With consumer consideration sets growing, research says more purchase decisions are being made at the point of sale. This means, consumers are literally asking brands to give them a reason to choose them over their competitors.
Sales Promotions, whether they be cross-merch programs, sweepstakes overlays or digital extensions, are essential in moving consumers past mere consideration to purchase and enjoyment. To be successful, we feel brands must stand out with compelling and relevant programming that reinforces their core brand positioning.
Spatial Design
We design environments to create impactful experiences and enhance brand engagement across a variety of venue types. Environmental Design at Switch is multi-disciplinary, encompassing exhibits, events, interiors, mobile marketing vehicles, displays and tradeshows. Environments offer visitors the unique ability to engage multiple senses – sight, sound and touch – all of which function to create an immersive brand impression. Switch brings an architectural and theatrical approach to the composition of a space and to the forms within that space. Our environments encourage exploration and interaction utilizing a range of elements such as graphics, digital media, web-media, furniture, lighting, materials and finishes. These elements help the customer navigate through a spatial narrative creating a lasting experience.
POS/POP
How do you separate yourself in the 25 seconds the average consumer takes to walk down a grocery store aisle? We feel it’s by distilling key brand cues and program mandatories into direct, compelling and dynamic retail points of sale. With this approach … your brand, your products and your programs stay top-of-mind when and where consumers are making their purchase decisions.
