Coca-Cola

7,500 associates received 10 “thank you” cards and 1 instruction card for them to distribute to key customers in the U.S.

125th artwork package was provided to global offices for translation and utilization across all 5 continents and 200+ countries

Switch 125th video content was used as part of the “world’s largest single building projection” (26 stories high, shot on 4 sides, 75 projectors, covering more than 210,000 sq ft of Coke’s Atlanta global HQ

Coca-Cola® 125 Anniversary

On May 8th 2011, Coca-Cola celebrated their 125th Anniversary. To properly commemorate the milestone, Coke wanted a way to express appreciation to their customers worldwide for being a vital part of their 125 years of success. Working together with Switch, they created 7,500 “thank you” packages for North American system-wide associates to personally deliver thanks to their 75,000+ customers. The two-sided cards featured artwork comprised of Coca-Cola associates from all facets of the company forming the iconic Coke bottle on one side and the numbers “125” on the reverse. The card also featured a web link to a Switch produced video giving recipients and the general public a behind-the-scenes look at the unique approach taken to create this special recognition piece. The video resides on Coca-Cola’s website as well as YouTube. The artwork for the card was also distributed globally for use in all the countries where Coke operates.