Industries
Beer & Spirits
Originally formed as a subsidiary of Anheuser-Busch, the beer and spirits business flows through our veins. For over 30 years, we’ve worked with brands and wholesalers to create and implement marketing programs to generate excitement for retailers and consumers alike. From on-and-off premise programs and sponsorship activation to channel and account specific initiatives … we understand how the business works, and what drives wholesalers, retailers and consumers to purchase your product.
Functional Beverages
Working in such a competitive and saturated industry, you must master the formula of having the right people in the right places, delivering a relevant message and superior product at a moment when the consumer is most responsive to both.
With an understanding of daypart strategies, and how to leverage them, we ensure that beverages are being promoted specifically when and where it has a purpose in the life of target consumers. From a daily boost of multi-vitamins, a shot of energy or a supplement to aid in post-workout recovery, our partners trust us to keep their product credible in the eyes of their most important consumers.
Healthcare
At Switch, we develop programs for a variety of healthcare brands and associations targeting a range of medical professionals: medical librarians, physicians, medical residents, residency directors, and senior hospital leadership. We’ve conducted research to understand these complex audiences, and use this knowledge to address their unique challenges and priorities helping us create the most effective campaigns for healthcare specific audiences.
We leverage a diversity of channels including corporate communications, business meetings, trade shows, in-hospital displays, email, direct mail, targeted online ads, search engine marketing, and microsites. As part of our research efforts, we’ve also developed an understanding of how these specific audiences use digital media, including physician-specific spaces like Sermo. We’ve used the findings to implement social media awareness campaigns, as well as monitoring programs.
