Naked Ambush
the world cup is into the the round of eight and while we’re sad the Yanks decided defense was not needed vs. Ghana, we’re still pumped about the great marketing that’s going on around the world’s game.
which brings me to this post. i was catching up on Max Lenderman’s blog and saw his post on Pepsi’s grassroots pledge in Argentina.
if you’re not up to speed, eccentric gaffer and Hand of God scorer Diego Maradona has pledged to run naked through the obelisco in Buenos Aires should Messi and the Argentinians win the Cup.
not to be out done, Pepsi agreed to do the same. if the boys in blue n white bring home the hardware, Pepsi will remove their logos from their packaging for two weeks!
as Max notes, without coughing up the millions of their rivals, Pepsi has now potentially woven their brand into the fabric of this would-be epic moment for an entire country.
Max calls it “earned media”…i call it good shizz.