Coke gets it
you don’t always expect the big mega-brands to be ahead of the curve. experience tells me many take a wait-and-see approach…only to throw money at something in an effort to catch up.
not the folks in Atlanta…or at least their co-workers oversees. an amazing example of digital loving experiential…and vice versa…here from Coke.
Coke certainly is “it”.
via Contagious