Wednesday wRap
a quick collection of coolness and commentary that have been sitting on the backburner over the last week:
quick look at a great interactive use of digital out of home in Times Square from the folks at Forever 21.
as you may have noticed, we love bikes over here in Liberation Land. we also love smart ideas and great design. so you can imagine our thrill at this wonderful little contraption from Hyuk-Jae Chang, who recently took home honors at the 2010 Idea Design Awards.
A very interesting read from those in the retail trade in the NY Mag on mega hot brand Uniqlo, and how they use a simple formula to ensure quality control.
Also, a great new site that facilitates bringing retailers, brands and landlords together for pop-up shops. Free registration at www.OpenPop-UpShops.com.
In other news, Alex Bogusky has left the building. In a parting shot, he lobbied for a new type of prize in Cannes…a prize for brands that are open, honest, and decide not to advertise at all. Citing CP+Bs refusal to work on BKs kids business, he rides his high horse into the sun set and away from the industry. A sunset made much brighter from the millions of Whoppers his peeps peddled to the world. I’m not sayn’…i’m just sayn’.
Moving on…really has nothing to do with marketing, but saw images from the Marina Bay Sands infinity pool and it totally freaked me out.
If you’re a music lover, you’re familiar with Glastonbury…a massive gathering in jolly ole’ England for a few days of rawkn’ debauchery.
And if you’re a marketer, you know mobile carrier Orange has regularly used it as a platform for awesomeness. This year was no different where they attempted to create the world’s “most tagged” image…a fantastic, 1.3 giga pix image of over 70,000 people. Check it out on here, on Facebook or at Contagious.
Finally, I found this article in Contagious Magazine very interesting. The idea is simple…create ideas with holes in them, where consumers can insert themselves. This swiss cheese thinking comes from John Treacy, Creative Director at Elvis.