How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. When attendees checked in via-Foursquare with the hashtag #NokiaConnects …
Let’s be clear…I don’t think social media is a fad. The proof is in the pudding. But I do think there is some shark jumping going on out there…specifically, in terms of the hubub around Google+. Thinking about my own adaptive patterns…
There isn’t a magic formula to turn your brand into the next big thing on Facebook, but with the right tactics you’ll have a heads up on the competition. By effectively communicating with your brand’s consumers you can create a …
This week, the folks over at Pepsi introduced a new social vending machine that allows you to buy your friends a sodie and even distribute “Random Acts of Refreshment” by purchasing a Pepsi …
Ever arrive at the office and everyone is talking about last nights episode of The Office, which you missed again? How about starting a movie on T.V. partially through and never finding out what the title is? This is when …
I’m sure you’ve been in those meetings when someone who supposedly manages a client’s brand says something like, “what we really need to do is increase our fans on Facebook.”
Really?
nice lil’ info graphic on how the Book of Face dominates…everything. via PSFK
For the longest time getting online news required going through bookmarks or rss feeds. The downside to this is spending the time navigating through the sites or looking at the bland interface of the reader. Flipboard is changing all of …
Yesterday I watched this video and it had 40,000 views…today it’s up to nearly 700,000. Probably because we all posted it to our walls on facebook, shared on twitter, emailed it around the office… It’s amazing how this video captures …
Awesome live info graphic charting Twitter use around the world. Pretty killer stuff…via PSFK. You can check it out live at A World of Tweets.