How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
One of the ways to propel an upstart brand is by building a sampling army to get your brand in the hands of your consumers. Last week, Switch shared with you our first key to building a sampling army – …
We would like to congratulate our friends at FedEx, especially Tom Browning, for winning a Gold Sabre Award for PR Project of the Year. A Sabre award is the largest in the PR industry …
On May 8th 2011, Coca-Cola celebrates their 125th anniversary. Our friends at Coke wanted a way to show appreciation to customers for being a vital part of their 125 years of success.
Yesterday, at the annual White House Easter Egg Roll, glacéau was right in the middle of the action, sampling POWERADE ZERO and vitaminwater zero to visitors from around the world.
The New York Times ran this article at the end of March introducing the world to Eric Fischl’s dream of spreading culture through a “Great American Art Trip.” America: Now and Here, in concept …
![Image for Switch Hits: Mind On My Money [VIDEO]](http://liberateyourbrand.com/wp-content/uploads/2011/05/default_blog_image.png)
ABC 7, out of New York, NY, ran a story at the end of December showcasing some of our handy work at the Museum of Finance on Wall Street. We teamed up with Junior Achievement and Capital One to create …
Switchmas is finally over. It was a crazy couple of weeks, folks. Day after day, hundreds of you came back for some action, with hopes of becoming the proud owner of some of our useless junk. As we expected, you guys …
The 12 Days of Switchmas are almost over! So far we’ve wrapped and shipped 110 office heirlooms to points all over North America, spreading cheer and supporting a great cause. Our goal is to raise at least $5,000 for our …
Day 9 of the Switchmas Grab-o-thon kicks off in just over an hour. Quick tip: pre-registration is key if you’re thinking of snagging that dope wagon wheel…or maybe that S.F. Giants illustration if you’re a Left Coaster. That said, you’re …
Welcome back, Switchmas fans! It took you all of 60 seconds to snap up the great grab items we posted this afternoon. Once again, we saw an awesome response from coast-to-coast…with a heavy dose of local action as well (tip-of-the-cap, …