How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
When it comes to planning and marketing an event, size doesn’t always matter. Whether it’s 100 attendees, or 1 million, it’s easy to get overwhelmed and forget a few steps here and there.
It’s surprising that in a day when social networking is an everyday term, that people still believe we need an hour long meeting every morning. With almost every new project, comes a new group of people. Figuring out where/when/how to …
Jessica Hutson, marketing communications manager, offers tips for integrating social media into live events.
By Sarah Hunter, Executive Producer My friends know that I am a technology nut … a nerd of sorts. If it’s a new gadget or software, I have to at least play with it if not be an early adopter. …