How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
Starbucks is constantly striving to enhance the in-store experience customers have while grabbing their morning lattes. Earlier this month, they released a series of new interactive storefronts in Toronto and Vancouver to promote their My Starbucks Rewards program. This isn’t the first time these …
One of the ways to propel an upstart brand is by building a sampling army to get your brand in the hands of your consumers. Last week, Switch shared with you our first key to building a sampling army – …
How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army …
During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. When attendees checked in via-Foursquare with the hashtag #NokiaConnects …
For years, there has been this rinse and repeat cycle whenever a purchase decision would occur. Whether you’re replacing your running shoes, buying a new car or figuring out what to eat for dinner, there is a reoccurring cycle that helps us …
“Branded utility” is a term that’s been through the jargon ringer…essentially meaning that your marketing efforts (digital, experiential, or otherwise) help or allow consumers to do something.
It’s always bitter sweet when you see another brand executing something you proposed to a client 24 months ago…but because it’s Friday, we’ll ignore the bitter and focus on the sweet.
We’re big on appealing to the senses to generate interest, drive trial and create advocacy. But usually, those tactics are for a product or service. Targeting the taste buds and stomachs of would-be vacationers, the folks in charge of driving tourism to the Nation of Singapore are using those same methods with a globally-touring pop-up kitchen.
We would like to congratulate our friends at FedEx, especially Tom Browning, for winning a Gold Sabre Award for PR Project of the Year. A Sabre award is the largest in the PR industry …
Yet another great example of digital loving experiential…this time, with a dash of social. Mini, ever the innovators, have set up a photo box in Berlin that snaps pics of fans …