How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
Google does a satirical take on what online shopping would be like if it took place in the real world. While i’m still convinced that the technologically challenged individuals attempting to work the self check-out stations at Target are worse, …
Starbucks is constantly striving to enhance the in-store experience customers have while grabbing their morning lattes. Earlier this month, they released a series of new interactive storefronts in Toronto and Vancouver to promote their My Starbucks Rewards program. This isn’t the first time these …
This past Sunday March 13th and Monday March 14th Dogpatch Labs setup a mobile office at the Treehouse Pub in Austin, TX. Entrepreneurs were given the chance to use the office with free food, drinks, desks, and wifi. Teams from …
For the longest time getting online news required going through bookmarks or rss feeds. The downside to this is spending the time navigating through the sites or looking at the bland interface of the reader. Flipboard is changing all of …
not sure why McCann has this nice little promo site up…but on a day when i’m thinking a lot about “value provided” i enjoyed the shot taken at traditional ad shops…. www.think-mccann.com.ua/promo/
the battle is on to create a universal…or at least mass-friendly food traceability application…and this new partnership between HarvestMark & Kroger just took the first shot. Utilizing a tag on the packaging, along with a free iPhone app, consumers can track …
By Tipper O’Brien, Intern Social media must work. These days it seems that postings for social media ‘gurus’ on advertising job boards are more common than any other job. But I think we all know a little secret. Most of …
By Mary Ellen Unnerstall, Account Supervisor While I worked at a car dealership when I was 16 years old (yup, it’s as gross as you think it is), I certainly never imagined myself selling cars for a living. OK, so …
On New Year’s Eve 2009, Budweiser didn’t just broadcast content on a high-profile LED billboard. It engaged a live, captive audience in Times Square 18 times throughout the day with 90-second mini-events. People attending the festivities in Times Square arrived …
By Adam Hecker, Lead Video Editor/Motion Graphic Designer Hundreds of times a day, in who knows how many languages, this phrase is said on sets all around the world that makes anyone in the post-production world cringe and shake their …