How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ... Read More »
It’s Friday! Time too see what the buzz has been around the Switch office this week. Our St. Louis Cardinals snuck their way into the NL wild card spot this week after an amazing Atlanta/Philadelphia game resulted in the Braves losing in 13 …
The City of St. Louis is holding their second year of Open Streets events in October 2011. Open Streets is a free community event that transforms five miles of City streets into a continuous City block free from cars for …
In preparation for Field Day 2011, we invited Tim Ezell from the FOX2Now morning show to the Switch offices for a little sneak peek. Needless to say, hilarity ensued. With just two days to go until Field Day, the competition is heating …
One of our favorite times of the year, besides Field Day, is the release of our annual Switch Merch catalogue. It’s filled with swag and goodies rocking sweet designs made by our very own art department. We have t-shirts, notebooks, scarves, bottle openers …
It’s a Switch tradition to throw an elaborate happy hour on the first friday of every month; properly dubbed “First Fridays.” We celebrate the previous month’s accomplishments and achievements over drinks and games of various degrees of outrageousness. In July, we wanted …
More amazing stuff from Google’s Creative Lab, fresh on the heals of their work with Arcade Fire’s The Wilderness Downtown. Rome, an experiential musical and programming journey inspired by the …
given some of the long standing relationships we have with a number of our clients, we frequently run into the “we’ve done that before” problem. the general “it’s been done before” dilemma that faces creatives today is two fold: a …
I’ve been thinking a lot about storytelling. Mainly because i’m currently waging an epic battle to finish War & Peace. But also, because it’s a hot topic in our industry.
it’s fun stunt friday! great piece of experiential used to alter the perception of your product. Credits to Tropicana, DDB Paris & Unit 9. via Contagious. @raybacon
The headline is not a typo, and this is not a post about the expats from CP+B who started the creative collab (although they will be referenced).
This post is about ideas and why we all seem so quick to dismiss them.