How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ...
For years, there has been this rinse and repeat cycle whenever a purchase decision would occur. Whether you’re replacing your running shoes, buying a new car or figuring out what to eat for dinner, there is a reoccurring cycle that helps us …
One of our favorite times of the year, besides Field Day, is the release of our annual Switch Merch catalogue. It’s filled with swag and goodies rocking sweet designs made by our very own art department. We have t-shirts, notebooks, scarves, bottle openers …
There isn’t a magic formula to turn your brand into the next big thing on Facebook, but with the right tactics you’ll have a heads up on the competition. By effectively communicating with your brand’s consumers you can create a …
“Branded utility” is a term that’s been through the jargon ringer…essentially meaning that your marketing efforts (digital, experiential, or otherwise) help or allow consumers to do something.
It’s a Switch tradition to throw an elaborate happy hour on the first friday of every month; properly dubbed “First Fridays.” We celebrate the previous month’s accomplishments and achievements over drinks and games of various degrees of outrageousness. In July, we wanted …
It’s always bitter sweet when you see another brand executing something you proposed to a client 24 months ago…but because it’s Friday, we’ll ignore the bitter and focus on the sweet.
We’re big on appealing to the senses to generate interest, drive trial and create advocacy. But usually, those tactics are for a product or service. Targeting the taste buds and stomachs of would-be vacationers, the folks in charge of driving tourism to the Nation of Singapore are using those same methods with a globally-touring pop-up kitchen.
If you work with anyone who lived and breathed Detroit back in the day, you’ve heard the stories of lavish press junkets, insane reveal events and the general awesomeness of how Big Auto …
We would like to congratulate our friends at FedEx, especially Tom Browning, for winning a Gold Sabre Award for PR Project of the Year. A Sabre award is the largest in the PR industry …
More amazing stuff from Google’s Creative Lab, fresh on the heals of their work with Arcade Fire’s The Wilderness Downtown. Rome, an experiential musical and programming journey inspired by the …