Integrating Location-Based Apps Into Your Experiential Marketing
During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. When attendees checked in via-Foursquare with the hashtag #NokiaConnects, and shared that check-in on Twitter, the vending machine would dispense a tube.
The tubes contained such goodies as candy bars, Nokia accessories and even a new Nokia N8 phone for one lucky checker-inner.
Nokia saw the potential for massive location-based app usage at Social Media Week and jumped all over it. They took an innovative approach to what would normally be done by promotional staff / brand ambassadors at an event like this.
Brands must remember to take their audience into consideration when executing an experiential marketing program. See what technologies and social networks are making the biggest impact at that time. Leverage those findings to create an experience that will engage them and leave a lasting impression.
Check out Nokia’s #NokiaConnect gift machine in action below:
