Coke Lights It Up
We’ve been helping Coke celebrate their 125th Anniversary this year and were blown away by this effort at their HQ down in Hotlanta (via Obscura Digital).
First, this is awesome, and claims to be the largest digital 3-D projection job EVER. Second, that dancing bear has some serious moves and i request his presence my next party. Third, the social integration allowing Book of Face fans to post their pics for viewing on the building was a nice, easy, yet dynamic tap-in from the beverage maker.