How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army ...
Google does a satirical take on what online shopping would be like if it took place in the real world. While i’m still convinced that the technologically challenged individuals attempting to work the self check-out stations at Target are worse, …
Starbucks is constantly striving to enhance the in-store experience customers have while grabbing their morning lattes. Earlier this month, they released a series of new interactive storefronts in Toronto and Vancouver to promote their My Starbucks Rewards program. This isn’t the first time these …
One of the ways to propel an upstart brand is by building a sampling army to get your brand in the hands of your consumers. Last week, Switch shared with you our first key to building a sampling army – …
How do you propel an upstart or virtually unrecognized brand into a common household name? One of the ways to get there is by building a sampling army to get your brand in the hands of your consumers. Building a sampling army …
It’s Friday! Time too see what the buzz has been around the Switch office this week. Our St. Louis Cardinals snuck their way into the NL wild card spot this week after an amazing Atlanta/Philadelphia game resulted in the Braves losing in 13 …
During the Social Media Week event in Glasgow last week, Nokia installed a vending machine, stocked with 1,000 gifts, to reward visitors all week long. When attendees checked in via-Foursquare with the hashtag #NokiaConnects …
When it comes to planning and marketing an event, size doesn’t always matter. Whether it’s 100 attendees, or 1 million, it’s easy to get overwhelmed and forget a few steps here and there.
The City of St. Louis is holding their second year of Open Streets events in October 2011. Open Streets is a free community event that transforms five miles of City streets into a continuous City block free from cars for …
In preparation for Field Day 2011, we invited Tim Ezell from the FOX2Now morning show to the Switch offices for a little sneak peek. Needless to say, hilarity ensued. With just two days to go until Field Day, the competition is heating …
Let’s be clear…I don’t think social media is a fad. The proof is in the pudding. But I do think there is some shark jumping going on out there…specifically, in terms of the hubub around Google+. Thinking about my own adaptive patterns…