BEVERAGE
The average person in the United States consumes 686 bottled/canned beverages in a year … we’re quite the thirsty bunch! Also worth noting, the three most rapid growing CPG categories are beverages. At Switch, we’re fortunate to work with a few of the most iconic and recognized beverage brands in the world, here’s a taste…
Our Beer Client Market Share*:
The domestic beer category represents $18 billion in sales.
#1 Bud Light, #2 Budweiser, #5 Natty Light, #6 Busch Light, #7 Busch and #10 Natty Ice represent $10.2 billion or 55% share
Our Bottled/Still Water Client Market Share*:
The still water category represents $6.4 billion in sales.
#2 vitaminwater and #6 smartwater represent $969 million or 15.5% share
Our Sports Drink Client Market Share*:
The domestic sports drink (non-aseptic) category represents $3.2 billion in sales.
#2 Powerade Ion4, #6 Powerade and #9 Powerade Zero represent $653 million or 20% share
Our Ready to Drink/Protein Supplement Client Market Share*:
The RTD/protein supplement category represents $57.5 million in sales.
#1 Muscle Milk represents $42.8 million or 75% share
Our Energy Shot Client Market Share*:
The energy shot category represents $780 million in sales.
#1 5-Hr Energy represents 638 million or 82% share
*2009 and 2010 IRI data
