BEVERAGE
The average person in the United States consumes 686 bottled/canned beverages in a year … we’re quite the thirsty bunch! Also worth noting, the three most rapid growing CPG categories are beverages. At Switch, we’re fortunate to work with a few of the most iconic and recognized beverage brands in the world, here’s a taste…
Our Beer Client Market Share*:
The domestic beer category represents $18 billion in sales.
#1 Bud Light, #2 Budweiser, #5 Natty Light, #6 Busch Light, #7 Busch and #10 Natty Ice represent $10.2 billion or 55% share
Our Bottled/Still Water Client Market Share*:
The still water category represents $6.4 billion in sales.
#2 vitaminwater and #6 smartwater represent $969 million or 15.5% share
Our Sports Drink Client Market Share*:
The domestic sports drink (non-aseptic) category represents $3.2 billion in sales.
#2 Powerade Ion4, #6 Powerade and #9 Powerade Zero represent $653 million or 20% share
Our Ready to Drink/Protein Supplement Client Market Share*:
The RTD/protein supplement category represents $57.5 million in sales.
#1 Muscle Milk represents $42.8 million or 75% share
Our Energy Shot Client Market Share*:
The energy shot category represents $780 million in sales.
#1 5-Hr Energy represents 638 million or 82% share
*2009 and 2010 IRI data
FIELD ACTIVATION
When Switch says, “we’ve got it covered,” we really mean it! With 900+ field marketing specialists operating 153+ vehicles representing 15+ brand partners, our clients know their programs are in capable hands.
HQ Team 110+: The HR, admin, design, production and operations team that keeps it all running
Vehicles (153+): Getting our field marketing reps from point A to point B never looked this good. From tricked out vans, to Jeeps to tractor-trailers; Switch designs, wraps and modifies each of our vehicles to make sure the drinks stay cold and you can see us coming a mile away.
Field Marketers (900+): Our brand ambassadors are the first impression consumers have with the brand, and often the only impression. We make sure they are emotionally invested in the product, service, or activity … because looking the part isn’t good enough, they need to be the part!
Miles Traveled in 2010: 1.35 million
SAMPLING
We expect to test drive a new car ... why not our favorite tasty beverages? We believe the only way to liberate brands is to get them in to the hands of your customers so they can be touched, smelled, tasted and enjoyed. Whether it's the world's largest brewer or the leader in the world's fastest growing beverage category, putting a drink in the hand of a thirsty consumer goes a long way. And that's exactly what we do!
Reach:
Product sampling reaches 70 million consumers (ages 12 and up) every quarter. That's 280 million annually for those who are counting.
Engagement:
Two out of every three consumers accept product samples when offered.
Same Day Sales:
More than one-third of consumers who try a sample buy the sampled product during the same shopping trip.
Future Sales:
More than 50% of people who sample a product plan to buy it in the future.
Product Introductions:
More than 25% of consumers who have never heard of a product buy it right after sampling it; while nearly 50% plan to buy it in the future after sampling it.
Brand Reassessment:
More than 25% of consumers who have heard of a product but never bought it end up buying it right after sampling it.
Six in 10 consumers who have heard of a product but never bought it plan to buy it in the future after sampling it
Brand Building:
Almost a third of consumers who have previously purchased a product buy it again right after sampling it.
Almost 9 in 10 consumers who have previously purchased a product plan to buy it again in the future after sampling
SOCIAL MEDIA
There is no denying social media is a major factor in today's marketing strategy. What was once considered a 'nice to have,' has quickly become a critical 'must do' for brands. If you think you're going to rise above the noise relying on clever tweets and witty posts, you're wasting your time ... and possibly hurting your brand image. We live in a time where social media "gurus" are coming out of the woodwork. You need to have credibility and strategic insight. Something we have in spades.
Throwing darts at the social media dartboard won't get you very far. When you have a message you want to share, you have to know who your audience is, where they are and how they want to be reached. This research is vital in getting the most out of your social media strategy.
We listen to what it is your audience needs and join in the conversation with that solution. This is where the relationship starts.
It's all about a value exchange. If you're providing value: humor, insight, information, access, etc., consumers are going to open up and participate in the conversation. Building a strong social media strategy begins with creating meaningful content that your target audience is wanting to hear, and in turn, share.
When your audience is engaged actively and spreads the word, they become great ambassadors who can continue your brand's success.
STRATEGY
Clients deserve results. By understanding what you’re looking to accomplish or change, we can begin to measure the effectiveness of your programs, platforms and messaging.This holistic approach allows for pivot points along the way, where insight and knowledge drive change in tactics and execution for greater success.
Brand Truth:
Remove the jargon and strip away the marketing-speak to reveal the heartbeat of your brand
Insight:
Asking tough questions and hearing honest answers opens a window of clarity to the real issues keeping your brand from achieving sustained success
Application:
Insights are only as good as how they’re used, which requires smarts, ingenuity and good old fashion gut instinct
Measurement:
Built-in tools like “Switch Broadcast” allow us to begin measuring the success of our programs the moment they hit the market. This gives you control you’re your initiatives, pushing and pulling, turning and twisting ensuring your brand message is maximized across your entire marketing platform.
Throwing darts at the social media dartboard won't get you very far. When you have a message you want to share, you have to know who your audience is, where they are and how they want to be reached. This research is vital in getting the most out of your social media strategy.